AVCA and JVDA “Team Up” with MaxxAthlete for Digital Media Services


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LEXINGTON, Ky. - MaxxAthlete, the leading digital media company dedicated to youth sports, the Junior Volleyball Directors Association (JVDA) and the American Volleyball Coaches Association (AVCA) have announced a partnership whereby MaxxAthlete will provide digital media services for the 2009 JVDA National Championships, which will be held in Louisville, Ky., June 26-30.   


"MaxxAthlete is pleased to enter into a relationship with the AVCA and JVDA, and to be the exclusive digital media supplier for JVDA events, specifically their National Championships," said Michael L. Mahoney, founder and CEO of MaxxAthlete.  "We are excited to be associated with an event that attracts the best girls' volleyball teams and players throughout the country.  Our company has a strong commitment to providing our sports online community with coverage of the best events.  Girls' volleyball is a key market for MaxxAthlete and we look forward to this partnership extending our leadership position in this sport."


The services of MaxxAthlete, combined with the JVDA's reach into junior volleyball and the AVCA's name recognition and access to college coaches made the synergy of these three organizations a natural fit.  As part of the agreement, MaxxAthlete will stream matches from the JVDA Championships "live" and in "replay" mode through the company's Internet broadcast network (www.GrassrootsTV.com). 


"One of the missions of the AVCA is to connect its members with the latest and most innovative technology available", said Kathy DeBoer, Executive Director of the AVCA.  "This partnership with MaxxAthlete accomplishes just that."


All players participating in the 2009 JVDA National Championships will be profiled and included in MaxxAthlete's college coaches recruiting network (www.MaxxInsight.com).  These profiles also allow each player to be part of the largest social network dedicated solely to youth sports (www.JoxxStop.com).  These services are being provided to participating players, parents and club coaches of the Championships free of charge.  In addition, MaxxAthlete will offer individual game and event highlight DVDs for purchase at the event.  Parents may also purchase a player subscription that allows access to their daughter's profile.  This can be used for memento purposes or to self-promote a player to college coaches.


"The JVDA's charter is to provide the junior volleyball community with a national forum that promotes high-level competition, fosters interpersonal relationships with its participants, provides college recruiting exposure, is inclusive of all club programs and is delivered in a cost-effective framework," said John Sample, President of the JVDA Board of Directors.  "This partnership with MaxxAthlete supports and extends these initiatives.  It also significantly increases our media efforts by utilizing the latest advances in Internet technology."


About MaxxAthlete

MaxxAthlete (Los Angeles, CA) is the leading digital media company dedicated to serving the grassroots sports marketplace.  The company's online community changes the industry's business paradigm by providing a central repository for youth sports content.  This results in greater player recognition, increased team participation, improved community communication, higher quality events, and lower media costs.  MaxxAthlete.com consists of media sites (GrassrootsTV.com, its broadband network and MaxxScoreCard.com, its online magazine) and social networking sites (JoxxStop.com, its player-to-player online community and MaxxInsight.com, its college coaches recruiting network).


About JVDA

The mission of the JVDA is to be an inclusive organization that represents, communicates and lobbies for the development, growth and marketing of all levels of Youth and Junior Volleyball, and allows all volleyball clubs a voice and a vote in helping shape a positive future for the sport.  JVDA members are provided educational opportunities and a professional network to the individuals and companies dedicated to enhancing and developing the sport, thanks to their chapter affiliation with the AVCA. As a group, the AVCA is committed to the development, growth, advancement and publicity of volleyball throughout the world.  Further information on the JVDA is available at http://www.jvda.org/.


About AVCA

The AVCA, with its headquarters in Lexington, Ky., is managed by IMG Associations.  The mission of the AVCA is to develop and grow the sport of volleyball; with a membership of over 4,900 and counting, the AVCA provides a professional network for those individuals and companies dedicated to enhancing and developing the sport. Members are comprised of national and international coaches, collegiate, high school, club, youth and Olympic coaches, as well as club directors. Other members include former players, officials, media members and other friends of volleyball. As a group, the AVCA is committed to the development, growth, advancement and publicity of volleyball throughout the world.  Further information is available at http://www.avca.org/.


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