VERTcast Makes Debut at Under Armour All-America Match

1/8/2014

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                     VERTcast Debuts at 2013 Under Armour®/AVCA All-America Match

Lexington, KY (January 6, 2014) - A new sports telemetry system known as VERTcast was on display at the 2013 Under Armour® Girls High School All-America Match and Skills Competition, held in Seattle's KeyArena. The VERTcast showcased jump height data in real-time on the Jumbotron, providing an enhancement to the entertainment of the match for the 3,000 spectators.


"Volleyball is about jumping, and the VERTcast analytics feed the built-in curiosity of viewers wanting to know ‘how high?'" said American Volleyball Coaches Association (AVCA) Executive Director Kathy DeBoer. "I can't imagine why college programs wouldn't want to share this type of data with their fans. For the spectator, it's pure entertainment."

Mayfonk Athletic created the VERTcast technology using their VERT® jump device that was unveiled for purchase at this year's AVCA convention. The VERT® jump device is used by individuals and teams to monitor jump height as well as jump count. The VERT® jump device is worn around the waist and integrated in the VERTbelt similar to a heart rate monitor.


"It was exhilarating to see our technology in action and I am proud to have the AVCA as a partner to debut our technology," said Mayfonk founder Martin Matak. "This clearly raises the bar for coaches, fans and parents. Coaches can monitor the athlete's performance, fans can follow their favorite players and parents can better enjoy their kids' games...it's fun for everyone!"


The highest "VERT" of the match was 28.4" by Under Armour All-American Carli Snyder from Dakota High School and future student at the University of Florida.


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About AVCA
The AVCA, with its headquarters in Lexington, Ky., is managed by Associations International. The mission of the AVCA is to develop the sport of volleyball and its coaches. With a membership of over 6,000 and counting, the AVCA provides a professional network for those individuals and companies dedicated to enhancing and promoting the sport. Members include collegiate, high school, club, youth and Olympic coaches, as well as volleyball club directors. The AVCA provides education to volleyball coaches, recognition of elite players and coaches, promotion of volleyball competitions throughout the world, and networking opportunities for volleyball products and services providers. Further information is available at www.avca.org.


About MAYFONK ATHLETIC
Mayfonk Athletic is headquartered in Ft. Lauderdale, FL. The company is focused on creating better experiences for sports that people love. The Company's first product VERT is available for all jump sports such as basketball, volleyball, BMX, skateboard and health & fitness sports. For further information, please visit the Company's website at www.mayfonk.com

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