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Media Guide Proposal Update (7/17/04)

Proposal No. 2003-88 (as amended by 2003-88-1) (Recruiting Materials - Printed Recruiting Materials): The AEC Cabinet unanimously recommends that the Management Council defeat Proposal Nos. 2003-88 and 2003-88-1. Rationale. The proposal as amended specifies that it is not permissible for a member institution to produce a media guide in hard-copy format, but it may provide such a publication to prospects or interested parties electronically. The cabinet instead favors a revised version of Proposal No. 2003-32, which would permit institutions to continue to publish institutional media guides and distribute to prospects, provided the guides are produced within the specified size and length limitations.

Proposal No. 2003-32 (Recruiting - Printed Recruiting Materials): The AEC Cabinet unanimously recommends that the Management Council adopt Proposal No. 2003-32 with a revision specifying that an institution may produce one recruiting or media guide that may be distributed to prospects provided the guide includes only one color of printing inside the cover and does not exceed 8 ½" x 11" in size or 200 pages in length. Rationale. The cabinet agreed that in the spirit of deregulation, the original proposal still holds merit; however, it recognizes the need to produce a recruiting brochure for prospects as well as a hard-copy source of information for media entities. Restricting the size and length of media guides addresses cost containment concerns, while still allowing such guides to serve a dual purpose for both prospects and media entities.

Proposal No. 2003-36 (Recruiting - Recruiting Materials - Video/Audio Materials): The AEC Cabinet withdrew Proposal No. 2003-36, which would permit an institution to produce nonpersonalized recruiting video/audio presentations and post such presentations on the institution's Web site and/or send them electronically to prospects. Under the proposal, an institution also would be permitted to produce recruiting presentations that include personalized computer-generated video or audio clips, provided a prospect or images of a prospect do not appear within such a presentation. The cabinet agreed that reducing the current restrictions on video or audio may lead to increased costs associated with advances in technology.