We all know that coaching today requires more than a knowledge of technique and tactics. It includes the CEO skills of fund raising, marketing and strategic planning. Learn about these skills from master CEO-Coach, Arnie Ball. Ball has built not only a significant fan following for his men's program at IPFW, but he has also put together an endowment that will guarantee the program's long term future. Hear what can be done with a plan, hard work, and the relentless selling of a sport and a program to a community.