Lexington, Kentucky (Nov. 13, 2023) — The American Volleyball Coaches Association is partnering with Rivals Media to begin a bold, new fan engagement program. The initiative taps into the passion and loyalty of volleyball community, as well as reaching a wide audience of supporters through Rivals’ free-to-play mobile sweepstakes platform.
“Volleyball is experiencing unprecedented growth, and record attendance and television viewership.” says Jaime Gordon, AVCA CEO. “This initiative will provide our passionate fan base, along with general sports enthusiasts, an additional way to engage with this exciting sport while supporting programs that increase the accessibility of volleyball for everyone.”
This premise of this innovative project is simple: fans can participate for free in the sweepstakes by predicting outcomes of matches during the 2023 Division I Women’s Volleyball Championship. The Volleyball 4 All Challenge will also include other components, such as which team will score the first point, or which coach will call the first time out, which will earn them points throughout the game.
When fans register, they have the option to make a tax-deductible donation to AVCA Volleyball 4 All fund, which supports the association’s scholarships, social programs, and grassroot initiatives. This unique feature empowers participants to make a positive impact on the volleyball community while also enhancing their fan experience.
“We’re excited to pioneer a new era of fan engagement with AVCA, bringing the thrill of volleyball to a broader audience and empowering fans to make a positive impact through the Volleyball 4 All Challenge,” says John Cioe, CEO of Rivals Media.
To get involved with partnership opportunities, contact Toby Bishop, AVCA Director of Sales.
About the American Volleyball Coaches Association
The AVCA, an educationally based nonprofit headquartered in Lexington, Kentucky, is the largest and most diverse association of volleyball coaches in the world. With a broad mandate to develop the sport, the AVCA provides leadership, recognition, advocacy and professional development opportunities to over 8,600 volleyball coaches. Members include college, high school, club, and youth coaches, as well as a wide variety of product and service providers.
About Volleyball 4 All
Volleyball 4 All is a philanthropic fund established by the AVCA to support scholarships, social programs, and grassroot initiatives. Current scholarship programs include the Diversity Awards, Coaches 4 Coaches, and Student-Athlete Demonstrator Scholarships. Volleyball 4 All epitomizes the purpose of the AVCA to serve, protect, and nurture the community of volleyball.
About Rivals Media
Rivals Media is a media company specializing in engaging sports fans through innovative platforms and experiences. By leveraging technology and media, Rivals Media aims to create interactive and immersive experiences for fans while supporting meaningful causes.