Brand Kit - AVCA

We are the American Volleyball Coaches Association.

Our mission is to advance the sport of volleyball with AVCA coaches at the epicenter of leadership, advocacy, and professional development. Our membership includes over 9,000 members made up of collegiate, professional, high school, club, and youth volleyball coaches primarily in the United States. We represent women's volleyball, men's volleyball, and beach volleyball coaches, and work to increase exposure and recognition for the sport of volleyball as a whole.

Our Logo

Our logo represents the American Volleyball Coaches Association as a community and a team on one side of the net working together to advance coaches and the sport of volleyball.

Color Palette

These are the colors (and corresponding hex codes) that are used in AVCA Branding

AVCA Blue
HEX: #0073D4
PMS: 3005 C
Primary

AVCA Navy
Hex: #002443
PMS: 289 C
Secondary/Font

AVCA Red
Hex: #FF4545
PMS: Warm Red C
Accent

Logo Use

For use on white or light backgrounds:

Primary Full Color

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Primary One Color

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For use on dark backgrounds:

Secondary logo variations that can be utilized under same color parameters as above:

Secondary Full Color

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Secondary Simplified

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Click here for AVCA Award Logos

Typography

Use this example as a guide for styling text.

Proxima Nova is our primary typeface. Use it for headlines, subheads, call outs, and body text.

Arial Nova & Arial are acceptable alternatives when Proxima Nova is not available.

Heading:
Proxima Nova Bold
(Sentence Case or ALL CAPS)

Body:
Proxima Nova
(Sentence Case)

Calls to Action

Pill shape buttons with words as CTA.

Learn More

Image Inspiration

Images on AVCA materials should primarily be action shots of coaches and athletes. Preferred photos will not have overly busy backgrounds. Headshots/roster photos should be avoided where possible. Overall image selection should be representative of the diversity of volleyball (women, men, beach) at all levels as well as the diversity of our community (gender and ethnicity).