Coach to Parent Season Communication Plan – Accountability in a Process

Communication by your coach to parents during a season is one of the most critical and overlooked factors in serving youth club members and high school athletes. Coach to parent communication, particularly at younger age levels (the bulk of club customers) is the primary means for ensuring alignment to mission, accountability of parents, players, and coaches to your team and/or club mission, and is often at the root cause of both positive and negative customer feedback for programs in annual surveys. In an age of difficulty finding a high quantity of high-quality coaches, relying on every single quality coach in your program to ALSO be exceptional at parent communication management, is a large oft overlooked gap. Much like master coaching formats for practice structure, specific club wide skill teaching, and processes built for payment and club communication management, establishing a structure and process for coach to parent communication may be even more critical to retention of customers, consistency, and your top and bottom lines. Many programs rely on blanket comms from a director, a single pre-season meeting with coach philosophy, a group chat, or expect a primary person to be a pinch point for communication. This method fails often, fails at scale (beyond 1 person), and depends almost entirely on individual coach communication capabilities and emotional intelligence to deliver a consistent experience for club members across age ranges and years. Ever wondered why you are constantly getting playing time complaints? Poor communication and lack of a process for accountability (parent, player, coach) are root causes that more volleyball drill instruction does not overcome.

In this session, participant will hear:

1. The importance of a coach to parent season communication plan and correlated impact to player development, season success, and player retention
2. Examples of positive and failed season coach to parent communication and it's impact
3. Accountability and issue prevention through communication plan execution examples surrounding playing time, positions, expectations, and player growth
4. Sample season communication plan and email template examples

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