Dr. Jaime Gordon was introduced as the CEO of the American Volleyball Coaches Association on July 1st, 2023. Prior to joining the AVCA, Gordon served as the Director of Athletics for Morehead State University from 2019 to 2023. During that period, Gordon built a culture that placed the student-athlete at the heart of the department, made significant capital improvements, established new creative corporate partnerships, and implemented a first of its kind mental health support system. He also spearheaded a new approach to fundraising, hospitality, development, and community philanthropy yielding successful results, including the largest single gift in MSU Athletics history.
Preceding his time as an administrator, Gordon enjoyed a long coaching career. He completed 20 years as the head coach for Morehead State (2003-2023), finishing as the University’s winningest coach in any sport. During his tenure, MSU won 12 championships appearing four times in the post season. Before taking over at MSU, Gordon served as an assistant coach and recruiting coordinator for the University of Kentucky (1999-2003). His first collegiate head coaching role was at Division II institution West Virginia Wesleyan (1996-1999). During his three seasons, the Bobcats won two conference championships and made an equal number of trips to the NCAA Tournament. Gordon started as a volunteer coach at the University of Kentucky (1993-1995) and also served as Head Coach for Henry Clay HS (1994 -1996).
Gordon earned his Doctorate in Educational Leadership, with a focus on coaching education, from Morehead State. He also has a Master of Science in Sport Management, Bachelor of Architecture, and Bachelor of Arts in Art History from the University of Kentucky. He and his wife Ashley reside in Lexington. They have two daughters: Sydney, a Dental Student at UK, and Jamison, a volleyball student-athlete at Xavier University in Cincinnati.
Areas of Responsibility
Corporate Partnerships, Strategic Relationships, Marketing, TV, Planning, Linkages to Other Associations, Legislation, Board Relations & Recruitment